Keechdesign's launch concept challenged some of the world's leading designers to push the barriers of projection creativity in a mix of retail, commercial and leisure interiors. Of the 16 concepts, 4 winning designs were unveiled to the world at ISE 2018 Amsterdam and across social media, with follow-up launches in Las Vegas, Beijing, Tokyo and Hong Kong.

Keechdesign's heavyweight digital campaign followed the competition from concepts to launch and saw the creation of over 30 videos and digital support collateral.