Seiko Epson Corporation
What - Simplicity and beauty in product design are often preceded by a large volume of research and analysis. For this product we conducted user evaluations here in the UK, supplying vital European market design information to Epson. The final design concept was then created by Epson's design team in Japan, with several interim design concepts done by the KD team here in London. A great example of global design collaboration!
Audience - Japanese domestic and small / home business market.
How - We provided user research and testing, market research and interim concept creation.
Outcome - Epson's design won the prestigious Japanese Good Design award in 2016. see more