Epson LightScene EV-100 Global Creative Challenge

16   world class designers

3   global cities

LONDON

TOKYO

NEW YORK

1   amazing product

1   engaging launch campaign

Keechdesign's launch concept challenged some of the world's leading designers to push the barriers of projection creativity in a mix of retail, commercial and leisure interiors. Of the 16 concepts, 4 winning designs were unveiled to the world at ISE 2018 Amsterdam and across social media, with follow-up launches in Las Vegas, Beijing, Tokyo and Hong Kong.

 

Keechdesign's heavyweight digital campaign followed the competition from concepts to launch and saw the creation of over 30 videos and digital support collateral.

What we did

2D visualisation of the top 16 Creative Challenge solutions

On-location filming, direction and production throughout the Creative Challenge campaign

Creation of shareable and targeted content for social media and professional channels

Recruitment of leading designers across the globe to join the Creative Challenge

Production of the LightScene EV-100 technical brochure and all 2D marketing assets

Strong engagement at product launch, ISE Amsterdam 2018

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