WorkForce Pro WF-3720
Seiko Epson Corporation
What - KD worked closely with Epson to explore and define a clear strategy for future desktop business printer products. Together we were able to build a direction that combined Epson's high-performance brand image with a complete and refined design, utilising an honest design approach to create a product that effortlessly expresses character and sophistication in a saturated market.
Audience - International domestic and small / home business market.
How - We provided user research and testing, market research and concept design.
Outcome - The WF-3720 launched internationally in 2017 with a positive reception and also featuring in the Good Design Awards "GOOD DESIGN BEST 100".