WorkForce Pro WF-3720

Seiko Epson Corporation

What -  KD worked closely with Epson to explore and define a clear strategy for future desktop business printer products. Together we were able to build a direction that combined Epson's high-performance brand image with a complete and refined design, utilising an honest design approach to create a product that effortlessly expresses character and sophistication in a saturated market.

 

Audience - International domestic and small / home business market.

 

How - We provided user research and testing, market research and concept design.

 

Awards - 2017 Good Design Awards "GOOD DESIGN BEST 100".

               2018 iF Design Award for design excellence.

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