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Design UK 2007 - Tokyo
Posted by: David Keech on 3rd Oct 2007 in Keechdesign News
Keechdesign will take part in this year's Design UK mission to Tokyo. Organised by the British Embassy and the British Council in Tokyo with funding from UK Trade & Investment, this will be the fourth year that DesignUK takes place.
During this, our second visit as mission members, we aim to visit existing Japanese clients and strengthen the business connections made on previous visits to Japan, not to mention meet old friends in the context of Tokyo's awe-inspiring and ever-changing cityscape.
I have to say that last year, with the faultless help of the British Embassy Tokyo, I put together a punishing schedule of meetings that left me little time to enjoy the designer's paradise that is Tokyo.
This year I am determined to leave more space to soak up some of the myriad design events and plain old atmosphere available at 100% Design Tokyo, Design Touch, and Tokyo Designers Block exhibitions. I also plan to do other things like go into convenience stores and buy highly engineered, esoteric collectables that accompany chewing gum and the like. No self respecting design studio should be without such things. Or go into a crowded room full of men in suits, put a few Yen into what looks like a car park ticket machine, and exchange it for the best "value meal" you'll ever come across: tempura soba. Or select a random bar on the fifth floor of a Shibuya tower block, and look at the owner's collection of authentic 1970's Airfix model kits as the neon lights flash crazily outside. The list goes on...
Back to the mission itself. The Japanese government and leading manufacturers are increasingly aware of the need to use design and branding to add value to their products and services. With increasing competition coming from the rising Chinese and Korean economies, Japanese businesses recognise the need to exploit design and branding techniques to differentiate their products.
The Japanese government has therefore designated that there should be a dedicated 'design month' every autumn. The British government is running a campaign to support British design under the banner 'DesignUK'.
The aim of DesignUK is to bring awareness of Britain's rich and diverse pool of design talent and creativity to a much wider section of the Japanese people than has previously been possible. It will provide excellent exposure for the British design companies showcased and should also help to raise the general profile of the UK in Japan.
Personally I'm looking forward to a combination of good business, good sake and the unbeatable sensation of eating sashimi in its natural environment.
Posted by: David Keech on 3rd Oct 2007 in Keechdesign News
Keechdesign will take part in this year's Design UK mission to Tokyo. Organised by the British Embassy and the British Council in Tokyo with funding from UK Trade & Investment, this will be the fourth year that DesignUK takes place.
During this, our second visit as mission members, we aim to visit existing Japanese clients and strengthen the business connections made on previous visits to Japan, not to mention meet old friends in the context of Tokyo's awe-inspiring and ever-changing cityscape.
I have to say that last year, with the faultless help of the British Embassy Tokyo, I put together a punishing schedule of meetings that left me little time to enjoy the designer's paradise that is Tokyo.
This year I am determined to leave more space to soak up some of the myriad design events and plain old atmosphere available at 100% Design Tokyo, Design Touch, and Tokyo Designers Block exhibitions. I also plan to do other things like go into convenience stores and buy highly engineered, esoteric collectables that accompany chewing gum and the like. No self respecting design studio should be without such things. Or go into a crowded room full of men in suits, put a few Yen into what looks like a car park ticket machine, and exchange it for the best "value meal" you'll ever come across: tempura soba. Or select a random bar on the fifth floor of a Shibuya tower block, and look at the owner's collection of authentic 1970's Airfix model kits as the neon lights flash crazily outside. The list goes on...
Back to the mission itself. The Japanese government and leading manufacturers are increasingly aware of the need to use design and branding to add value to their products and services. With increasing competition coming from the rising Chinese and Korean economies, Japanese businesses recognise the need to exploit design and branding techniques to differentiate their products.
The Japanese government has therefore designated that there should be a dedicated 'design month' every autumn. The British government is running a campaign to support British design under the banner 'DesignUK'.
The aim of DesignUK is to bring awareness of Britain's rich and diverse pool of design talent and creativity to a much wider section of the Japanese people than has previously been possible. It will provide excellent exposure for the British design companies showcased and should also help to raise the general profile of the UK in Japan.
Personally I'm looking forward to a combination of good business, good sake and the unbeatable sensation of eating sashimi in its natural environment.
