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RCA Innovation Design Engineering is 30
Posted by: Keech on 14th Jun 2010 in Creative Report
I'm always inspired to be a visiting tutor at my Alma Mater, and am looking forward to the shows this year (details to be posted soon). There are some extra celebrations going on too ...
In 2010 Innovation Design Engineering (IDE) will celebrate its 30th year. This period has seen a dramatic change of approach in the world of industrial design: it is no longer a purely object-orientated activity. The research, strategy, experience, system – indeed everything around, before, after and supporting the product proposition – is now within the designers' influence. In IDE we are looking for a new type of designer who can innovate masterfully in areas of this broad spectrum. Whether it is experimental exploration, market-focused product innovations or projects driven by new business models and commercial planning. Our remit is: 'To fully exploit creativity, to deliver social benefits through design, and to achieve commercial success through innovation'.
To achieve this aim IDE takes advantage of the skills and cultures of two very different organisations: a predominantly technical university (Imperial College London) and a college of art and design (Royal College of Art). The result is the rigour and precision of science, technology and engineering in combination with the inspirational and creative aspects of design. The course fosters a collaborative approach involving multidisciplinary team working and encourages external commercial involvement. We see IDE as a cutting-edge product design, experimentation and enterprise discipline in which our graduates work at the centre of complex, demanding projects with an emphasis on prototyping and proving propositions.
Graduates will head into diverse creative careers as consultants, innovators, entrepreneurs, freelancers or within corporations, where we hope that they will take their eclectic mix of experiences, knowledge and creative power. Design is a verb, not a noun.
More course info here.
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Posted by: Keech on 14th Jun 2010 in Creative Report
I'm always inspired to be a visiting tutor at my Alma Mater, and am looking forward to the shows this year (details to be posted soon). There are some extra celebrations going on too ...
In 2010 Innovation Design Engineering (IDE) will celebrate its 30th year. This period has seen a dramatic change of approach in the world of industrial design: it is no longer a purely object-orientated activity. The research, strategy, experience, system – indeed everything around, before, after and supporting the product proposition – is now within the designers' influence. In IDE we are looking for a new type of designer who can innovate masterfully in areas of this broad spectrum. Whether it is experimental exploration, market-focused product innovations or projects driven by new business models and commercial planning. Our remit is: 'To fully exploit creativity, to deliver social benefits through design, and to achieve commercial success through innovation'.
To achieve this aim IDE takes advantage of the skills and cultures of two very different organisations: a predominantly technical university (Imperial College London) and a college of art and design (Royal College of Art). The result is the rigour and precision of science, technology and engineering in combination with the inspirational and creative aspects of design. The course fosters a collaborative approach involving multidisciplinary team working and encourages external commercial involvement. We see IDE as a cutting-edge product design, experimentation and enterprise discipline in which our graduates work at the centre of complex, demanding projects with an emphasis on prototyping and proving propositions.
Graduates will head into diverse creative careers as consultants, innovators, entrepreneurs, freelancers or within corporations, where we hope that they will take their eclectic mix of experiences, knowledge and creative power. Design is a verb, not a noun.
More course info here.
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