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Louis Vuitton Maison
Posted by: Cane on 1st Jul 2010 in Creative Report
From travel bags to the Turner Prize: Louis Vuitton and the art of retail.
We visited the new Louis Vuitton Maison on New Bond Street; a 20,000 sq. ft. cathedral to contemporary art and scandalous opulence. Here are eight things you can do there without your credit card (well almost…)
1. SHRED
Follow in the bold steps of Michael Landy, and drop your bank card into the chipper of his ‘Credit Card Destroying Machine.’ The 20 foot structure of found objects jangles and groans all day long, apparently driving the staff to distraction. Be quick though, it’s only there for another week…
2. LOUNGE
Downstairs is the Men’s Universe. Whilst the man in your life tries on some metallic green Oxfords, you can relax in front of a bowl of peonies under the indifferent gaze of Gilbert & George’s 2005 work PAWS.
3. READ
The cute Librairie on the first floor has a modest selection of coffee table books, as well as exclusive prints and publications from the likes of Gary Hume, Anish Kapoor and Chris Ofili. Look out for the vaulted ‘skylight’ that’s artificial, yet changes intensity according to the weather outside.
4. SMILE
In the circular jewellery area, Takeshi Murakami’s Kiki (2000) slowly rotates, beaming infantile charm out across the store. Why not smile back? Just make sure no one spots you…
5. STUMBLE
A Gattaca-style illuminated stairwell connects the three floors and seems as if designed intentionally to trip people. The varying dimensions of the lights in each step makes descent risky business.
6. HIDE
In a dark anteroom off the Horlogerie waits an extraordinary wall covering. Imported from Columbia, thousands of tiny strips of wood individually bound in black thread, line every inch.
7. CREATE
On the ground floor, you can design a luggage set to your very own specification. Karl Lagerfeld’s choice was a case in Taiga leather that holds TWENTY iPods, see if you can devise something more absurd.
8. ASCEND
Finally, if your bank balance will allow it, there’s a private lift to a VIP floor called ‘The Apartment’ Here there’s more work by Gilbert and George, plus that of Bertrand Lavier, Richard Prince, Jeff Koons and Jean-Michel Basquiat. If that’s not enough, the penthouse room has goat skin parchment wall panelling and a stingray leather coffee table. Unfortunately, my visit was cut-short as the Sheikh of Qatar was due (seriously).
‘Napoleonic Stereotype’ by JM Basquait. It hangs in the foyer of ‘The Apartment’
Kiki by Takeshi Murakami. It’s in the jewellery area (see ‘4. SMILE’ above)
...and some shots of the external street level detailing:
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Posted by: Cane on 1st Jul 2010 in Creative Report
From travel bags to the Turner Prize: Louis Vuitton and the art of retail.
We visited the new Louis Vuitton Maison on New Bond Street; a 20,000 sq. ft. cathedral to contemporary art and scandalous opulence. Here are eight things you can do there without your credit card (well almost…)
1. SHRED
Follow in the bold steps of Michael Landy, and drop your bank card into the chipper of his ‘Credit Card Destroying Machine.’ The 20 foot structure of found objects jangles and groans all day long, apparently driving the staff to distraction. Be quick though, it’s only there for another week…
2. LOUNGE
Downstairs is the Men’s Universe. Whilst the man in your life tries on some metallic green Oxfords, you can relax in front of a bowl of peonies under the indifferent gaze of Gilbert & George’s 2005 work PAWS.
3. READ
The cute Librairie on the first floor has a modest selection of coffee table books, as well as exclusive prints and publications from the likes of Gary Hume, Anish Kapoor and Chris Ofili. Look out for the vaulted ‘skylight’ that’s artificial, yet changes intensity according to the weather outside.
4. SMILE
In the circular jewellery area, Takeshi Murakami’s Kiki (2000) slowly rotates, beaming infantile charm out across the store. Why not smile back? Just make sure no one spots you…
5. STUMBLE
A Gattaca-style illuminated stairwell connects the three floors and seems as if designed intentionally to trip people. The varying dimensions of the lights in each step makes descent risky business.
6. HIDE
In a dark anteroom off the Horlogerie waits an extraordinary wall covering. Imported from Columbia, thousands of tiny strips of wood individually bound in black thread, line every inch.
7. CREATE
On the ground floor, you can design a luggage set to your very own specification. Karl Lagerfeld’s choice was a case in Taiga leather that holds TWENTY iPods, see if you can devise something more absurd.
8. ASCEND
Finally, if your bank balance will allow it, there’s a private lift to a VIP floor called ‘The Apartment’ Here there’s more work by Gilbert and George, plus that of Bertrand Lavier, Richard Prince, Jeff Koons and Jean-Michel Basquiat. If that’s not enough, the penthouse room has goat skin parchment wall panelling and a stingray leather coffee table. Unfortunately, my visit was cut-short as the Sheikh of Qatar was due (seriously).
‘Napoleonic Stereotype’ by JM Basquait. It hangs in the foyer of ‘The Apartment’
Kiki by Takeshi Murakami. It’s in the jewellery area (see ‘4. SMILE’ above)
...and some shots of the external street level detailing:
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