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Hack It Better!
Posted by: Cane on 4th Aug 2010 in Inspiration
Sugru helps you ‘hack things better.’
This isn’t about jailbreaking your iPhone, or chipping your Wii, but making real-world, physical modifications to your belongings. Sugru is a silicone modelling clay, comes in four colours and once cured, is just as resistant and pliable as the silicone we know and love.
The brand’s straightforward and fun site illustrates the many possible applications they’ve found for it so-far. It can be used to repair damage, add textured surfaces and touch-points, or more creatively to append items and add functionality.
So isn’t this just another material technology? Not at all. It is the result of an RCA post-graduate research project and is very much tuned into the interactive, web-based marketing zeitgeist; which is manifest in the Sugru slogan ‘hack things better.’ Their site has a great deal of UGC and very conversational copy, so feels much more like a blog than a retailer or material technologist (you won’t see YouTube videos embedded in DuPont’s homepage!)
So what’s next? Once there is a fuller palette of colours (the existing ones are already Pantone reffed), there’s no reason why it couldn’t be adopted as a day-to-day commodity resource; with the functionality of Milliput, the playful appeal Fimo, and perhaps the glorious return to the days when people used to actually make things with their own hands for their own use.
In the meantime, we’ve got some, and are going to see what it can do to improve life around the KD office. A nice design project, in fact...
Here are more shots from the Sugru site showing previous hacks:
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Posted by: Cane on 4th Aug 2010 in Inspiration
Sugru helps you ‘hack things better.’
This isn’t about jailbreaking your iPhone, or chipping your Wii, but making real-world, physical modifications to your belongings. Sugru is a silicone modelling clay, comes in four colours and once cured, is just as resistant and pliable as the silicone we know and love.
The brand’s straightforward and fun site illustrates the many possible applications they’ve found for it so-far. It can be used to repair damage, add textured surfaces and touch-points, or more creatively to append items and add functionality.
So isn’t this just another material technology? Not at all. It is the result of an RCA post-graduate research project and is very much tuned into the interactive, web-based marketing zeitgeist; which is manifest in the Sugru slogan ‘hack things better.’ Their site has a great deal of UGC and very conversational copy, so feels much more like a blog than a retailer or material technologist (you won’t see YouTube videos embedded in DuPont’s homepage!)
So what’s next? Once there is a fuller palette of colours (the existing ones are already Pantone reffed), there’s no reason why it couldn’t be adopted as a day-to-day commodity resource; with the functionality of Milliput, the playful appeal Fimo, and perhaps the glorious return to the days when people used to actually make things with their own hands for their own use.
In the meantime, we’ve got some, and are going to see what it can do to improve life around the KD office. A nice design project, in fact...
Here are more shots from the Sugru site showing previous hacks:
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