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The Future Is Here (next to the Albert Hall)
Posted by: Ketch on 1st Feb 2010 in Creative Report



I've been lucky enough to have been a recent visiting tutor in one of the most exciting departments of the most exciting design school in the world. For a taste of this, don't miss the Work-in-progress Shows of the Royal College of Art's Innovation Design Engineering school.

3rd-9th Feb. RCA Galleries, Kensington Gore London. (Next to the Albert Hall.)
As well as IDE you'll get to see work in progress from architecture, design interactions, vehicle design, printmaking and animation students.

RCA IDE's mission statement is an essential read:

In 2010 Innovation Design Engineering (IDE) will celebrate its 30th year. This period has seen a dramatic change of approach in the world of industrial design: it is no longer a purely object-orientated activity. The research, strategy, experience, system – indeed everything around, before, after and supporting the product proposition – is now within the designers' influence. In IDE we are looking for a new type of designer who can innovate masterfully in areas of this broad spectrum. Whether it is experimental exploration, market-focused product innovations or projects driven by new business models and commercial planning. Our remit is: 'To fully exploit creativity, to deliver social benefits through design, and to achieve commercial success through innovation'.

To achieve this aim IDE takes advantage of the skills and cultures of two very different organisations: a predominantly technical university (Imperial College London) and a college of art and design (Royal College of Art). The result is the rigour and precision of science, technology and engineering in combination with the inspirational and creative aspects of design. The course fosters a collaborative approach involving multidisciplinary team working and encourages external commercial involvement. We see IDE as a cutting-edge product design, experimentation and enterprise discipline in which our graduates work at the centre of complex, demanding projects with an emphasis on prototyping and proving propositions.

Graduates will head into diverse creative careers as consultants, innovators, entrepreneurs, freelancers or within corporations, where we hope that they will take their eclectic mix of experiences, knowledge and creative power. Design is a verb, not a noun.

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