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99% Design
Posted by: Annette Gelling on 4th Oct 2007 in Creative Report
This year 100% Design London saw an updated format created by Tom Dixon. The intention was to create more of a city-like environment and was designed to offer places in which people could network, do business, exchange ideas and relax.
In our case parts of this worked rather too well as we had enormous fun catching up with colleagues old and new, leaving us just half a day to do the rounds. Despite this we managed to see a great deal, and were inspired to see so many companies tackling design sustainability.
Innovative new technologies were well represented as well as timber in many guises. We were particularly impressed by the Japanese stands; we made it nine in all, from relative newcomers 100% Inc. to heavyweights such as Kokuyo.
Later we attended a reception at the Japanese ambassador's house to celebrate the collaboration between British and Japanese creative industries. This gave us a chance to relax with our Japanese friends and clients. Shin Azumi's exciting new work was showcased, much champagne was drunk and it didn't rain.
Posted by: Annette Gelling on 4th Oct 2007 in Creative Report
This year 100% Design London saw an updated format created by Tom Dixon. The intention was to create more of a city-like environment and was designed to offer places in which people could network, do business, exchange ideas and relax.
In our case parts of this worked rather too well as we had enormous fun catching up with colleagues old and new, leaving us just half a day to do the rounds. Despite this we managed to see a great deal, and were inspired to see so many companies tackling design sustainability.
Innovative new technologies were well represented as well as timber in many guises. We were particularly impressed by the Japanese stands; we made it nine in all, from relative newcomers 100% Inc. to heavyweights such as Kokuyo.
Later we attended a reception at the Japanese ambassador's house to celebrate the collaboration between British and Japanese creative industries. This gave us a chance to relax with our Japanese friends and clients. Shin Azumi's exciting new work was showcased, much champagne was drunk and it didn't rain.
