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- Keechdesign News (29)
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ORIHICA
Posted by: David Keech on 18th Dec 2007 in Keechdesign News
Keechdesign is delighted to have been asked to design new clothing for Japanese fashion brand Orihica.
http://www.orihica.com
Working closely with Orihica director and fashion designer Saleem d'Aronville we have been asked to design shirts drawing on our experiences in architecture, interior and product design. The concept is to explore the fruitful territory where these disciplines overlap with the fashion industry.
Orihica is a forward thinking design-led brand, and the concept of working across the traditional design sectors fits perfectly with Keechdesign's multi-disciplinary approach. In fact, as soon as I began to make the first concept sketches, I realised that shirt design is closer to product design than you might think. A shirt is really a series of components or panels, unified by careful detailing and sensitivity to materials.
Regarding brand positioning, in Orihica's own words: "ORIHICA stores provide a full spectrum of trendy, coordinated fashions for men and women in their 20s and 30s. The collections reflect the vibrant spirit of Tokyo's fashionable Omotosando district. High in quality and competitively priced, the wide-ranging line of casual-to-business clothing incorporates the latest designs and details with an emphasis on understated sophistication. ORIHICA is developing a reputation as a pacesetting lifestyle store with exciting offerings that address the special needs and wants of young professionals."
The Keechdesign shirts are currently in pre-production and will be launched in March as part of Orihica's spring/summer 2008 collection. They will be available in three shops, one in the prestigious Omotesando area of Tokyo.
Posted by: David Keech on 18th Dec 2007 in Keechdesign News
Keechdesign is delighted to have been asked to design new clothing for Japanese fashion brand Orihica.
http://www.orihica.com
Working closely with Orihica director and fashion designer Saleem d'Aronville we have been asked to design shirts drawing on our experiences in architecture, interior and product design. The concept is to explore the fruitful territory where these disciplines overlap with the fashion industry.
Orihica is a forward thinking design-led brand, and the concept of working across the traditional design sectors fits perfectly with Keechdesign's multi-disciplinary approach. In fact, as soon as I began to make the first concept sketches, I realised that shirt design is closer to product design than you might think. A shirt is really a series of components or panels, unified by careful detailing and sensitivity to materials.
Regarding brand positioning, in Orihica's own words: "ORIHICA stores provide a full spectrum of trendy, coordinated fashions for men and women in their 20s and 30s. The collections reflect the vibrant spirit of Tokyo's fashionable Omotosando district. High in quality and competitively priced, the wide-ranging line of casual-to-business clothing incorporates the latest designs and details with an emphasis on understated sophistication. ORIHICA is developing a reputation as a pacesetting lifestyle store with exciting offerings that address the special needs and wants of young professionals."
The Keechdesign shirts are currently in pre-production and will be launched in March as part of Orihica's spring/summer 2008 collection. They will be available in three shops, one in the prestigious Omotesando area of Tokyo.
