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Keechdesign Shirts On Sale In Tokyo
Posted by: Annette Gelling on 21st Jul 2008 in Keechdesign News
Our collaboration with Japanese clothing brand Orihica as come to fruition. The result is a collection of shirts that are available in Japan as part of Orihica's prestigeous Omotesando Collection.
The shirts can be bought either at the Omotesando store or via Orihica's website. They retail at 15,750 Yen, which at the current exchange rate is roughly ?74.00.
To remind you of the project background, we worked closely with Orihica director and fashion designer Saleem d'Aronville and were asked to design shirts drawing on our experiences in architecture, interior and product design.
Orihica is a forward thinking design-led brand, and their concept of working across the traditional design sectors fits perfectly with our multi-disciplinary approach. In fact, as soon as I began to make the first concept sketches, I realised that shirt design is closer to product design than you might think. A shirt is really a series of components or panels, unified by careful detailing and sensitivity to materials.
Regarding brand positioning, in Orihica's own words: "ORIHICA stores provide a full spectrum of trendy, coordinated fashions for men and women in their 20s and 30s. The collections reflect the vibrant spirit of Tokyo's fashionable Omotosando district. High in quality and competitively priced, the wide-ranging line of casual-to-business clothing incorporates the latest designs and details with an emphasis on understated sophistication. ORIHICA is developing a reputation as a pacesetting lifestyle store with exciting offerings that address the special needs and wants of young professionals."
The shirt is currently available the four colours that you can see in the images below. They are light blue, khaki and two textural variations on white. The design aims to reflect the rigour of product design and architecture; consistent detailing throughout and the repetition of motifs, in this case a simple radiussed corner paired with a right angle that occurs in the collar, cuffs, hem and stitching patterns. The side panels are intended to allow contrasting materials to be inserted. You can see how this works on the detail shots.
Orihica translated our concepts with great precision and even added a cool twist of their own; on the alternative white version they have used cotton fabrics that reflect textures found in contemporary furniture such as wood grain contrasting with smooth finished surfaces.
The shirts all carry the Orihica label as well as a specially designed keechdesign England label which you can just see in the white shirt detail below.
We thought you might also like to see our first concept sketches that Orihica worked from. Their pattern cutting and tailoring experts managed to clearly translate the original design into commercial production without a single word of complaint. You can't ask for more than that as a designer!
The shirt project is fully accredited as a UK Japan 2008 project. UK-Japan 2008 is a year-long season of events, performances and exhibitions held in Japan. It will showcase the UK's contemporary creativity in the arts, in science and innovation, and in the creative industries. The aim of UK-Japan 2008 is to encourage greater bilateral partnership and collaboration in these fields. You can find out about all the other events at the UK Japan 2008 website.
Posted by: Annette Gelling on 21st Jul 2008 in Keechdesign News
Our collaboration with Japanese clothing brand Orihica as come to fruition. The result is a collection of shirts that are available in Japan as part of Orihica's prestigeous Omotesando Collection.
The shirts can be bought either at the Omotesando store or via Orihica's website. They retail at 15,750 Yen, which at the current exchange rate is roughly ?74.00.
To remind you of the project background, we worked closely with Orihica director and fashion designer Saleem d'Aronville and were asked to design shirts drawing on our experiences in architecture, interior and product design.
Orihica is a forward thinking design-led brand, and their concept of working across the traditional design sectors fits perfectly with our multi-disciplinary approach. In fact, as soon as I began to make the first concept sketches, I realised that shirt design is closer to product design than you might think. A shirt is really a series of components or panels, unified by careful detailing and sensitivity to materials.
Regarding brand positioning, in Orihica's own words: "ORIHICA stores provide a full spectrum of trendy, coordinated fashions for men and women in their 20s and 30s. The collections reflect the vibrant spirit of Tokyo's fashionable Omotosando district. High in quality and competitively priced, the wide-ranging line of casual-to-business clothing incorporates the latest designs and details with an emphasis on understated sophistication. ORIHICA is developing a reputation as a pacesetting lifestyle store with exciting offerings that address the special needs and wants of young professionals."
The shirt is currently available the four colours that you can see in the images below. They are light blue, khaki and two textural variations on white. The design aims to reflect the rigour of product design and architecture; consistent detailing throughout and the repetition of motifs, in this case a simple radiussed corner paired with a right angle that occurs in the collar, cuffs, hem and stitching patterns. The side panels are intended to allow contrasting materials to be inserted. You can see how this works on the detail shots.
Orihica translated our concepts with great precision and even added a cool twist of their own; on the alternative white version they have used cotton fabrics that reflect textures found in contemporary furniture such as wood grain contrasting with smooth finished surfaces.
The shirts all carry the Orihica label as well as a specially designed keechdesign England label which you can just see in the white shirt detail below.
We thought you might also like to see our first concept sketches that Orihica worked from. Their pattern cutting and tailoring experts managed to clearly translate the original design into commercial production without a single word of complaint. You can't ask for more than that as a designer!
The shirt project is fully accredited as a UK Japan 2008 project. UK-Japan 2008 is a year-long season of events, performances and exhibitions held in Japan. It will showcase the UK's contemporary creativity in the arts, in science and innovation, and in the creative industries. The aim of UK-Japan 2008 is to encourage greater bilateral partnership and collaboration in these fields. You can find out about all the other events at the UK Japan 2008 website.
Comments
Posted by Ed on 23rd Jul 2008 09:39 AM
Will the shirts become available in the UK at all?
Will the shirts become available in the UK at all?
Posted by Keech on 23rd Jul 2008 09:47 AM
There are no plans at the moment, but there is an Orihica made shirt that has done well on Saville Row. Just as the Japanese consumers like our "England" label, the Japanese branding might do well in London. Fingers crossed.
There are no plans at the moment, but there is an Orihica made shirt that has done well on Saville Row. Just as the Japanese consumers like our "England" label, the Japanese branding might do well in London. Fingers crossed.
Posted by Clive on 23rd Jul 2008 09:50 AM
Does this foray into the world of fashion design mean that you are now sporting a large floral cravat and calling yourself Eugene?
Does this foray into the world of fashion design mean that you are now sporting a large floral cravat and calling yourself Eugene?
